Hi, I'm Bianca
Experienced in Marketing & Content Management
About Me
Education
MSc in Marketing
Chinese University of Hong Kong
BA in Social Policy and Entrepreneurship
The Hong Kong Polytechnic University
Internships
L'Oreal | Marketing Intern
Puzzle Weekly (NGO) | Product Marketing Intern
Medlive Technology | Content Operations Intern
Personal Summary
Enthusiastic about marketing and content creation, committed to exploring new things and developing practical solutions.
Technical Skills
My Productions
A collection of my work across content creation and creative projects.
Company Brochure
Using InDesign to create the Company Brochure
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Rednote Personal Account Operation
A study-life sharing blogger providing eating and exploration guides for mainland Chinese students and new arrivals in HK
Produced original visual content from shoot to final edit, optimized social copy and titles
General Well-Being Account Management
Performing competitor and historical data analysis to gain insights on user pain points, popular wellness-related topics, and the styles of high-performing articles
Writing 50+ Articles
Average views of account content increased 10%
Poster
Created a poster for a book sharing session on the theme of 'The Moon and Dreams
AI-Generated Meme
Leveraged image-generator AI to create memes for Wechat official account operations, boosting engagement by 5%
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HK Religous Culture Board Game
Developed a board game exploring Hong Kong's diverse religious culture, including game storyline and puzzle design