Hi, I'm Bianca
Experienced in Marketing & Content
About Me
Education & Experience
MSc in Marketing
Chinese University of Hong Kong
Specialized in digital marketing strategies and consumer behavior analysis.
BA in Social Policy and Entrepreneurship
The Hong Kong Polytechnic University
Focused on social innovation and project management.
Internships
L'Oreal | Marketing Intern
Period
Puzzle Weekly (NGO) | Product Marketing
Period
Medlive Technology | Content Operations Intern
Period
Personal Profile
An enthusiastic marketing professional with a strong background in content management and campaign planning.
Extremely curious and passionate about exploring new things. Self-motivated with strong implementation skills, able to turn creative ideas into tangible results.
Dedicated to producing user-centric content and developing effective marketing strategies that resonate with target audiences.
Technical Skills
My Productions
A collection of my work across content creation, marketing campaigns, and creative projects.
Company Brochure
Using InDesign to create the Company Brochure
HK Study-Life Guide
Operated a Red Note account providing eating and exploration guides for mainland students in HK, reaching 10k+ views on top posts.
Mother's Day Poster
Created a romantic-themed poster for Mother's Day 2022 using Canva, focusing on warm visuals and emotional messaging.
Company Brochure
Designed a corporate brochure for Liming Construction using InDesign, showcasing company branches and certifications.
HK Religious Culture Board Game
Developed a board game exploring Hong Kong's diverse religious culture, including game storyline and puzzle design.
AI-Powered Meme Campaign
Leveraged image-generator AI to create memes for Wechat official account operations, boosting engagement by 10%.
My Capabilities
Core competencies that drive my work in marketing and content creation.
Content Creation
- Proficient in using content creation software with high efficiency
- Strong aesthetic sense for on-brand visual content production
- Tailor content to specific themes and target audiences
- Experienced in article writing, copywriting, and visual design
Innovative Planning
- Develop differentiated product and project strategies
- Analyze competitor and historical data for insights
- Identify user pain points and popular topic trends
- Enjoy collaborative brainstorming for creative solutions